Try on your happily ever after...
The styles shown are just a small sampling of what we have in our showroom
Timeless elegance, whether traditional or bold, defines Allure. Since its humble beginnings in 1998, when Allure was a retail store, they have grown into an award-winning bridal manufacturer.
In its essence, Allure Bridals pursues excellence in design and their impeccable craftsmanship creates a gown worthy of a bride’s most treasured moments. Allure believes a bride should both comfortable and beautiful on her wedding day. Their designs blend rich fabrics like satin and lace with decadent beading and detailing.
In 2003, Allure introduced their patented Allure Construction which is is a built-in corset, a design element that is featured in every gown. It provides the signature fit found exclusively within Allure.
The Allure Bridals Collection focuses on the details – beading, floral appliqués, dramatic backs, and perfectly placed draping. Every Allure Bridals Collection gown features details which sets it apart, such as beaded lace, English net and rich satin. They exhibit elegance brought to life.
The Allure Bridals goal is to create a gown with passion and dramatically beautiful design, while striving to exceed the standards of the bridal industry.